Femallium
Marketing persona
Karen Nelly
Age 43
Status Married
Position Office Manager
Address Catital, Femallium
Hobbies & habits
Karen loves girls' night out. Going out with her friends on Saturday night. She then goes to bars and other places where only women come in.
Karen is a hypersensitive woman. She gets easily stimulated and irritated by other people. She can get worked up quickly over small things.
As mentioned earlier, Karen is a feminist. When she is at work, she only does what she is asked to do.
Dislikes
She hates doing overtime and she leaves extra work aside.
She hates playing it fake, she is naturally an extraverted person. She always directly says what comes in her mind even if it's hurtful to other people
Biography
Karen is a middle-aged woman. She lives on the suburb of Catital - the capital city. She is currently 3 times divorced but, in the meantime, she has remarried to Susan. She discovered that she was no longer attracted to men and then in her last marriage she met this woman, Susan. From her previous marriages she has a total of 5 children - 4 girls and 1 boy.
Goals
Karen Nelly has a few important things that she wants to complete in her life.
Karen wants to be the perfect mother for her children. Therefore, she raises her children with a very feminist influence.
Last, she always wants to be right. You really should not try to argue with her because she always has the arguments to prove otherwise.
First, she is a true advocate for women in power. She is very happy with the political system in Femalium and she always wants to get involved in this.
Day in the life
She gets up at 7 a.m. and she has breakfast with Susan and her daughter Emily. Susan takes Emily to school and Susan then leaves for work.
She works a whole morning, but she only does what she is asked, nothing more.
At noon she has lunch with her female colleagues, but she gets into a fight, all because a man wants to sit next to her.
. In the afternoon she continues working on her tasks and at 5 p.m. she finishes. Karen drives to school and picks up Emily.
While waiting at the school gate she has another fight with another parent. In the evening, she and Susan cook dinner and all 3 of them eat together.
After dinner she and Susan watch her favorite TV show: women in paradise. Around 11 p.m. she goes to sleep.